The recent purchase of The Huffington Post by AOL prompted renewed attention to online searching.
While much of the world is looking for celebrity-focused material or directions or a movie review (two out of three of those are me!), accountants have much more specific inquiries during tax-filing season.
Intuit, the maker of a variety of tax software, took a look last month via its ProLine Tax Research at the most-sought-after tax research terms that accountants were plugging into their computers.
The results, compiled between Jan. 20 and Jan. 26, are displayed in the keyword cloud image below. The larger the word or phrase, the more times people searched for it.
The large "earned income credit," its smaller acronyms "eic" and "eic table" seem to show that folks who didn't make much last year got their tax paperwork into their tax pro early in 2011, perhaps hoping to get a refund sooner.
On the other end of the income scale, we have a fairly sizeable "gift exclusion" search. Folks were able to give up to $13,000 last year to as many individuals as they wished (and that amount is the same for 2011) without worrying about tax implications.
The keyword cloud also offers some insight into personal relationships. I'm looking at the terms "alimony," "married filing separately," "qualifying relative" and "head of household."
What tax terms have you been looking for? Are your searches pretty much the same as the accountants, or somewhat different?
Drop me a note in the comments section. If I've blogged about your search before, I'll send you the link.
And if I've overlooked a tax topic you're interested in, then that's good to know for future posts.
Hat tip: AccountingWeb
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