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March 2006

February 2006

Monkey business

Are you ready for some commercials? OK, it doesn’t have quite the same ring as Hank Jr.’s musical query of Monday Night Football fans, but on Sunday the question is as important as which team you’re rooting for. Even non-football fans (yes, Virginia, they really do exist, even down here in Texas, although I don’t know why we let them stay!) hunker down in front of the TV to see what sales-pitch diamonds and disasters are sandwiched between plays from scrimmage. At ABC’s asking rate of up to $2.5 million for half a minute, almost five times the cost of... Read more →